A 10-language audio guide service for visitors to Japan
Raise local experience value —
toward foot traffic, spending and results.
GuideTunes partners with local governments, tourism associations, companies, facilities and transport operators to plan and produce the history, culture and food of each region as multilingual audio experiences that reach international travelers. Beyond raising travelers' understanding and satisfaction, we support the whole cycle — movement within the area, referrals to facilities and stores, expanded spending opportunities, and data-driven improvement of initiatives. Through planning, production, launch, QR placement and usage analytics, we support maximizing business results for regions and facilities.
Concept imageFrom traveler satisfaction to your area's business results.
GuideTunes is not mere audio content production — we design guidance, movement, referrals, usage measurement and improvement as one system.
Concept imageOfficial venue audio guides
Raise the value of every visit, while keeping the explanation workload light.
Convey the background of exhibits, architecture, history, dishes and products in multilingual audio. Visitors use their own smartphones, so you can raise the quality of guidance without depending on dedicated devices or constant staffing.
Scope
- Exhibit, architecture & history narration
- In-facility guidance
- Dish & product explanations
- Rollout in 10 languages
- QR delivery
Deliverables (examples)
- A full official audio guide set (per language)
- A dedicated landing page for the venue
- QR and signage data
- Narration scripts (Japanese and translations)
Consultation examples
- We want multilingual audio for our exhibits
- We want audio guidance for guest rooms and the building
From planning to post-launch improvement, we walk with you as one project.
Producing the content is not the end — we review usage after launch and support improvements to routes, placements and content.
PHASE 1 — Planning
- Hearing
- Research
- Proposal & estimate
PHASE 2 — Production
- Scripts
- Translation
- Audio
- Supervision
PHASE 3 — Launch & improvement
- Launch
- QR placement
- Analytics
- Updates
The traveler-facing experience and your management environment, provided together.
In addition to traveler-facing deliverables such as audio guides, QR codes and tour maps, we provide a management and analytics environment covering accesses, plays, purchases and trends by language.
Images are concepts, not case studies.
Multilingual experiences for travelers
Regional tour routes
Referrals to facilities & stores
Usage made visible
Improvement reports
Make each initiative's results visible, and feed them into the next improvement.
Review usage per facility, placement, campaign and language, and use it for monthly reports and reviews of your initiatives. Based on the usage data, we propose improvements to QR placements, tour routes, content structure and guidance methods.
We propose a sensible way in, matched to your goals and scale.
After reviewing your needs, we propose a schedule and cost based on the scope, number of spots, number of languages, production and supervision scope, management features and operation period. We support step-by-step adoption — from a small proof of concept at one facility in a few languages, to region-wide tour initiatives and ongoing operation.
Standard package
Content volume, languages and features are designed around your facility's or region's goals.
Small proof of concept
Start from a PoC — one facility, a few spots, a few languages — and expand once you have seen the usage.
Joint projects
We discuss joint planning and operation schemes based on local challenges, business goals, division of roles and revenue structure.
What determines the estimate
Frequently asked questions
Can we start small?
How is the cost determined?
How does a project proceed?
Can you use our existing materials?
How is translation and audio quality assured?
How is usage reported?
Can we consult about more than audio guide production?
Can we also ask for usage analysis and improvement proposals?
Will foot traffic and spending definitely increase?
Adopting or partnering with GuideTunes does not guarantee an increase in sales, purchases or usage. Results vary depending on placement, guidance methods, visitor numbers, usage and content.
Let's build experiences travelers choose — and business results for your region or facility.
Even at the concept stage or for a small proof of concept, we review your goals, target area and timing, and propose the right way forward.
Consult with us
We aim to reply within one business day. Consultations and estimates are free.
About the operator
GuideTunes is planned, developed and operated by Tsurunomaru BASE. We run everything end to end — planning and producing multilingual audio guides, partnering with stores and venues, issuing dedicated QR codes, measuring usage and purchases, and managing partner payouts and rewards. Our aim is to raise the value of travelers' experiences while generating business results for the stores, venues, regions and partners we work with, through a system built for continuous improvement.
- Trade name
- Tsurunomaru BASE
- Representative
- Genki Mori
- Service
- GuideTunes
- Location
- Tokyo, Japan
- Business
- Planning, production and operation of multilingual audio guides
- Contact
- partner@guidetunes.com
- Operator info
- About Tsurunomaru BASE ／ Legal notice