A 10-language audio guide service for visitors to Japan
Local stories, turned into
traveler experiences and business growth.
Together with stores and venues, promotion staff, companies and local governments, GuideTunes delivers the history, culture and food of each destination to travelers as audio experiences in 10 languages. Starting from a dedicated QR code, we provide multilingual guidance, purchases, results measurement and payout & reward management as one integrated system — raising traveler satisfaction while keeping on-site work light, and supporting the creation of new referral, purchase and revenue opportunities and the maximization of business results.
Concept image
Concept image
Concept imageTurn your touchpoints and expertise into traveler experiences and business results.
We offer ways to work together that fit your position and goals — guidance at stores and venues, introductions to travelers, and local content production. Deliver better experiences to travelers while connecting them to business results such as referrals, purchases, payouts, performance rewards and local spending.
Concept imageTurn in-store and in-facility touchpoints into experiences and sales opportunities.
A partner program where your store or venue places dedicated QR codes and materials and introduces GuideTunes to travelers. Day to day, your main tasks are placing the QR codes and giving simple guidance when needed — GuideTunes provides the multilingual guidance, purchase flow, results measurement and payout management. Improve service for travelers while creating a new revenue opportunity based on GuideTunes purchases: 20–30% of monthly eligible net sales via your QR codes is paid back (a rank system where last month's results set this month's rate).
Concept imageTurn the value you bring travelers into results and rewards.
A program where you introduce GuideTunes with your dedicated QR code or referral link, helping travelers enjoy each area more deeply. Qualifying first purchases are measured as results, and you receive performance-based rewards according to what you achieve. Within the rules, you choose the way of working that suits you — in person, on social media, on the web, or at partner venues and events.
Concept imageRaise local experience value, and connect it to foot traffic and spending.
We plan and produce the history, culture and food of your region or facility as multilingual audio content. Beyond raising travelers' understanding and satisfaction, we support the whole cycle — movement within the area, referrals to facilities and stores, expanded spending opportunities, and data-driven improvement of your initiatives.
Concept imageTurn your expertise into experiences travelers choose.
A partnership that brings your expertise — history, culture, architecture, food, translation, photography, video or audio — into GuideTunes content that travelers can easily understand. Turn specialist knowledge into content value, raising travelers' understanding and satisfaction and the appeal of regions and facilities.
From delivering experiences to measuring results, GuideTunes supports it all as one system.
Without asking partners for major system development or complex operations, we provide guidance, purchases, measurement, promo materials and payout & reward management in a single system.
Audio guides in 10 languages
Audio experiences that let travelers understand the background of history, culture and food in their own language, helping raise and standardize the quality of guidance.
Web & PWA — no install needed
No app install required — travelers start right from the QR code, keeping the barrier to getting started low.
Dedicated QR codes per partner & use
Dedicated QR codes and links per partner, placement and material, measuring which touchpoint each result came from.
Multilingual promo templates
Ready-made promo templates for each use, keeping production and preparation work light for stores and partners.
Access, purchase & payout tracking
Accesses, purchases, eligible net sales and estimated payouts are aggregated automatically, making the results of each initiative visible.
Dedicated partner dashboard
Check results, payment status, per-QR performance and usage trends by language, and use them to improve guidance and placement.
How a partnership proceeds
Placement, guidance, results measurement and payouts are managed in one flow, keeping day-to-day work light.
- Apply
- Review & contract
- Dedicated QR issued
- Placement
- Usage & purchase tracking
- Payout
Make results visible, and turn them into your next improvement.
GuideTunes does more than display accesses and purchases — the dashboard helps you understand trends by placement, guidance method and language, so you can improve your next initiative.
We do not disclose purchasers' personally identifiable information — names, email addresses, payment details — to partners.
Compare the three partnership types
| Stores & venues | Staff partners | Businesses & public organizations | |
|---|---|---|---|
| Main purpose | Guide travelers and earn payouts via QR placement | Introduce GuideTunes, earn performance rewards | Joint projects: official guides, regional routes |
| Contract | Partner agreement (with review) | Independent-contractor partner agreement (not employment) | Individual contract per project |
| Cost | Initial & monthly fees: in principle ¥0 | No participation or registration fee | Individually quoted |
| Earnings | 20–30% rank rate set by last month's results, applied to this month's eligible net sales | 30–40% performance rewards set by last month's results (qualifying first purchases) | — (commissioned / joint projects) |
| Dashboard | Store partner dashboard | Staff dashboard | Usage analytics & reports per project |
Stores & venues
- Main purpose
- Guide travelers and earn payouts via QR placement
- Contract
- Partner agreement (with review)
- Cost
- Initial & monthly fees: in principle ¥0
- Earnings
- 20–30% rank rate set by last month's results, applied to this month's eligible net sales
- Dashboard
- Store partner dashboard
Staff partners
- Main purpose
- Introduce GuideTunes, earn performance rewards
- Contract
- Independent-contractor partner agreement (not employment)
- Cost
- No participation or registration fee
- Earnings
- 30–40% performance rewards set by last month's results (qualifying first purchases)
- Dashboard
- Staff dashboard
Businesses & public organizations
- Main purpose
- Joint projects: official guides, regional routes
- Contract
- Individual contract per project
- Cost
- Individually quoted
- Earnings
- — (commissioned / joint projects)
- Dashboard
- Usage analytics & reports per project
What you can confirm before signing
Costs are stated up front
Initial and monthly fees for store & venue partners are in principle ¥0. Any costs for custom content, bespoke development, printing or shipping are explained before you sign.
Review the terms before contracting
What you do, payout terms and activity rules are all published on these pages before you apply, and the same terms appear in your contract.
No personal data is shared with partners
Purchasers' personally identifiable information is never disclosed to partners. Results are provided as aggregates.
Official vs. independent — clearly separated
Official, cooperative and supervised content is clearly distinguished from content GuideTunes produces independently. We avoid any misleading labeling.
Frequently asked questions
Which program should I choose?
Are there any fees?
Can individuals apply or consult?
Can I start right after applying?
What information can I see?
How are official partnerships distinguished from independent content?
Adopting or partnering with GuideTunes does not guarantee an increase in sales, purchases or usage. Results vary depending on placement, guidance methods, visitor numbers, usage and content.
About the operator
GuideTunes is planned, developed and operated by Tsurunomaru BASE. We run everything end to end — planning and producing multilingual audio guides, partnering with stores and venues, issuing dedicated QR codes, measuring usage and purchases, and managing partner payouts and rewards. Our aim is to raise the value of travelers' experiences while generating business results for the stores, venues, regions and partners we work with, through a system built for continuous improvement.
- Trade name
- Tsurunomaru BASE
- Representative
- Genki Mori
- Service
- GuideTunes
- Location
- Tokyo, Japan
- Business
- Planning, production and operation of multilingual audio guides
- Contact
- partner@guidetunes.com
- Operator info
- About Tsurunomaru BASE ／ Legal notice
Improve travelers' experiences and create new business results — at the same time.
Not sure which partnership fits? We will review your goals and current operations, and suggest the right way forward.