Shin-Okubo Koreatown Audio Guide
Hangul signs, K-pop drifting from the shops, the smell of cheese and fried chicken. Shin-Okubo is the liveliest Koreatown in Tokyo. From the Korean Wave that began with a hit TV drama to the food street made for snacking…
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Welcome to Shin-Okubo Koreatown
Welcome to Shin-Okubo. Step off at the station and the first things to reach your ears are Korean announcements and a K-pop melody drifting from some shop. The signs along the street are filled with Hangul, and the sweet scent of cosmetics mingles with the savory smell of cheese and chicken all through the lanes. This is the most vibrant Koreatown in Tokyo. Though it is just one stop from the skyscrapers of Shinjuku, the air of the town changes completely. Korean restaurants, dessert shops, cosmetics stores, and idol-goods shops line the streets edge to edge, and on days off the lanes grow so crowded with young people that shoulders brush. For Tokyoites, especially the younger generation, it is a special town where they can casually enjoy the Korean culture they love. For travelers, it is a place to meet another face of Tokyo, where diverse people live side by side. Over the next hour or so, let's trace the story this town beyond borders has walked. Stop at a shop that catches your eye, and listen at your own pace. Let's begin with how this town became a Koreatown — the story of Shin-Okubo.
What you'll hear on site
- The Story of Shin-Okubo — A Town Grown by the Korean Wave ¥500 · 7 days
- The Korean Food Street — The Joy of Snacking ¥500 · 7 days
- K-pop and Fan Culture — The Joy of a Pilgrimage ¥500 · 7 days
- Korean Cosmetics and Sundries — A Treasure Box of Beauty and Cute ¥500 · 7 days
- Ikemen Street — Bustle in the Back Lanes ¥500 · 7 days
- A Multicultural Town — Where the World Sits Side by Side ¥500 · 7 days
- How to Walk Shin-Okubo — Tips for Enjoying It Well ¥500 · 7 days
Unlock all stops for 7 days — ¥500 / 7 days
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