Ginza Audio Guide

Welcome to Ginza

Welcome to Ginza. Before you spreads one of Japan's most refined streetscapes. Along the grand boulevard stand long-established department stores, boutiques gathered from around the world, and venerable specialty shops, each quietly lining the way. On weekends the cars are stopped, and the street itself becomes a promenade for strolling. For locals, it is a place to encounter fine things and spend a special day — a district that makes you stand a little straighter. For travelers, it is where Japanese craftsmanship and the aesthetics of hospitality are distilled, a place to taste a grown-up Tokyo. But you may be surprised to learn that the name of this glamorous district comes from a humble government office that once minted silver coins. Behind its dazzling face today lies four hundred years of commerce. Over the next hour or so, let's trace the stories behind this city together. Stop wherever catches your eye, and listen at your own pace. Let's begin with the history of Ginza — how a silver-mint town grew into one of Japan's foremost centers of trade.