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About Tsurunomaru BASE
The “I don’t get it” of travel,
turned into an experience of knowing and feeling.
Tsurunomaru BASE plans, develops, and operates GuideTunes to turn the history, culture, and food stories behind the places you visit into an experience more people can enjoy in their own language.
Planning, development, and operation of GuideTunes
鶴ノ丸BASETSURUNOMARU BASEShaping the travel experience into a service.
Tsurunomaru BASE is a business that plans, develops, and operates digital services to turn the cultures and stories you encounter on your travels into experiences you can feel more deeply. As its first business, it operates the multilingual audio guide GuideTunes.
Not only the time spent looking at sights, but the time spent walking through town, waiting for a dish, and eating a meal — we are turning the many moments within a journey into experiences where you can come to know the place.
GuideTunes began with a feeling from the road:
“I want to know more.”
Representative, Tsurunomaru BASEGenki Mori
When you travel, you can be moved by a building, a culture, or a dish right in front of you — and still walk past it without ever learning its story.
Joining a guided tour lets you learn in depth, but with fixed times and routes it can be a hard choice for people who want to travel at their own pace. Searching will eventually turn up information, but while you search, your eyes leave the scenery in front of you.
If you could learn the background of a place at whatever time you like, in your own language, without keeping your eyes on a screen, travel would become deeper. From that thought, I created GuideTunes.
Tsurunomaru BASE does not treat using technology as a goal in itself; we use it as a means for people to learn, feel, and remember what they meet on their travels. Precisely because this business began small, we face the voices of users and partners, improve one step at a time, and grow it responsibly.
Read the full story of how GuideTunes came to beWhat we hold important
Turn the “I don’t get it” of travel
into “I know it — and I feel it.”
We create experiences where you can understand the background of the places and cultures in front of you, in your own language.
Build a future where, at destinations around the world,
anyone can encounter the stories of a place at their own pace.
We will carry the experience we started in Japan across the country — and, in time, to the world.
Building the services and systems
that carry travel and culture to people.
Multilingual audio guides
Through GuideTunes, we deliver the stories behind sights, towns, and food culture as multilingual audio content.
About GuideTunesContent planning & production
We research the stories of regions, facilities, and shops, edit them into a structure that speaks to travelers, and produce them end to end, through translation and audio.
For companies & municipalitiesPartner collaboration & referrals
Through QR codes and referral channels for each shop, facility, and promotion staff, we guide travelers to the service and make usage results visible.
Business partner informationGuideTunes is a service planned, developed, and operated by Tsurunomaru BASE.
Tsurunomaru BASE bears operational responsibility for GuideTunes: its service design, content planning, system development, payments, user support, partner support, and quality improvement. Some technical infrastructure, payments, voice generation, translation, and delivery rely on external services, but the final decisions about published content and the user experience are made by Tsurunomaru BASE.
Because this is an experience of knowing,
we take responsibility for how it is made.
- Choosing themes and subjectsWe decide each theme by asking whether it is worth knowing on site, and in what moment it will be heard.
- Research and source checkingWe consult public institutions, official facility information, and reliable sources, and confirm the grounds for what we say.
- Structuring and writing for travelersRather than a list of facts, we edit into an order and expression that connect with the scenery in front of you.
- Translation and cultural contextWe add background a literal translation would miss, and adjust the wording so it is easy to understand in each language.
- Audio production and implementationWe check the length, pace, pauses, and sound quality for listening while walking, and implement it as a playback experience.
- Pre-release checks, post-release improvementWe check content, display, audio, rights, links, and payments, and keep updating based on usage and feedback.
Where content has an editorial supervisor, we credit that supervisor individually on the relevant page.
We use AI as a tool to deepen human understanding.
GuideTunes uses AI to assist with research, drafting and structure, translation, voice generation, image production, and parts of system development. At the same time, we never treat AI-generated content as unconditionally correct. Before anything is published, we check the facts, expression, cultural considerations, rights, on-screen display, and audio quality — and the final decision to publish, along with operational responsibility, rests with Tsurunomaru BASE.
- Assisting with organizing information
- Drafting structure
- Drafting translations
- Voice generation
- Drafting images
- Code writing and test assistance
- What to convey
- Which information to adopt
- Whether the expression is appropriate
- Whether it may be published
- Whether correction or suspension is needed
- How to respond to users and partners
So you can use and partner with us with confidence
Together, let’s widen the travel experience.
Tsurunomaru BASE grows GuideTunes together with shops and facilities, promotion staff, companies, municipalities, and everyone involved in production and supervision.
Shops & facilities
A partnership where shops and facilities place dedicated QR codes and materials, introducing travelers to GuideTunes.
See shop & facility partner recruitmentPromotion Staff
A performance-based partner program that brings GuideTunes to travelers through dedicated QR codes and referral links.
See promotion staff recruitmentCompanies & municipalities
We jointly plan and produce official audio guides, regional tour content, multilingual information, and more.
For companies & municipalitiesA revenue-sharing program based on usage results is available. Details are provided on each recruitment page.
From Tokyo to all of Japan. From Japan to the world.
GuideTunes begins in Tokyo. First, we focus on building an experience that travelers actually use, that genuinely helps them, and that is worth paying for.
On that track record and travelers’ voices, we will partner with regions, facilities, and shops across Japan, expanding into a system that conveys the history and culture found nowhere else. In time, we aim for a state where — not only visitors to Japan, but travelers anywhere in the world — anyone can encounter the stories of a place in their own language, at their own pace.
Business profile
- Trade name
- Tsurunomaru BASE（鶴ノ丸BASE）
- Representative
- Genki Mori（森 元毅）
- Business type
- Sole proprietorship (individually operated business)
- Business activities
- Planning, development, and operation of a multilingual audio guide service; planning and production of digital content; partnership support for businesses
- Service operated
- GuideTunes
- Established
- December 2022
- Address
- Disclosed without delay upon request.
- Contact
- Contact form
- Website
- https://guidetunes.com
Related pages & legal information
Contact
For questions about using GuideTunes, published content, media inquiries, or business collaboration, please reach us through the channel that fits your purpose.
Depending on the inquiry, replies may take a few business days.